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Creative Director
John Drew Brands
Aug 2017 – Present
Miami/Fort Lauderdale Area

Responsibilities:
• Manage the creative process from concept to completion
• Lead the creative team/and external agencies in the production of all marketing collateral
• Ensure visual communication and brand standards are met
• Improves quality results by evaluating and re-designing processes; recommending changes to art and production.
• Website Design and Development
• Creation of POS Materials
• Creation of Merchandising for on and off premise accounts
• Creative for Digital Marketing including Digital Display Advertising, Retargeting Campaigns, Email Campaigns and social media channels
• Creative for Cross Promotional Campaigns with Drew Estate Cigars
• Creative for Trade Deals and Incentives
• Creative for Market Launches & events including Tradeshows, Experiential Drew Estate Events, In-store sales events and tastings

Senior Graphic Designer
Drew Estate Cigars: The Rebirth of Cigars
Feb 2017 – August 2017 
Miami/Fort Lauderdale Area

Responsibilities:
• Creative for Sales Collateral and POS materials
• Website Design
• Worked directly with external agency partners in the creation, development and maintenance for 2017 Merchandising Initiatives
• Creation of Promotional Collateral for experiential Event programs and Trade programs
• Creative for Digital Marketing including, but not limited to Advertising and Social Media Channels
• Video Editing

Senior Graphic Designer
OperationROI
Aug 2016 – February 2017 
Miami/Fort Lauderdale Area

Responsibilities:
• E-Commerce Web Design
• E-Commerce Platform/Product Migration
• Creative for Digital Display Advertising for OpROI, partner companies and clients
• Retargeting Ad campaign Design for OpROI, partner companies and clients
• Creative for Social Media Channels
• Design and Management of email blasts, campaigns for clients

Brand Manager
Caldwell Cigar Co.
Sept 2013 – June 2016 
Miami/Fort Lauderdale Area

Responsibilities:
• Lead Creative development for all Brands
• Website Design, Development and maintenance
• Packaging Design for cigar boxes, bands
• Brainstorming for new and innovative growth strategies
• Develop & maintain social media profiles on Twitter, Facebook & Instagram
• Manage and deliver email lists & email blasts
• Creation of all Sales Materials, POS, Event Materials & Tradeshow Booths
• Video Creative & Editing
• Represent the Brand at Multi-vendor events, in-store events and Tradeshows

Director of Internet Marketing
Moss Creative
Oct 2014 – Feb 2016 
Miami/Fort Lauderdale Area

Responsibilities:
• Resonsive Web Design for all Clients
• High Concept Branding with other team members
• Develop & maintain social media profiles on Twitter, Facebook & Instagram
• Manage and deliver email lists & email blasts
• Project Management for other team members for web design & social
media content creation.
• Video Creation & Editing for Ads, Social Media Outlets and Youtube
• Manage Brand identities

Work History

Creative Director
Tabacaleras Unidas
Nov 2012 – Oct 2013
Miami/Fort Lauderdale Area

Responsibilities:
• Lead creative development for all brands (Wynwood Cigar Factory, CLE , Asylum)
• Graphic Design for both print & digital
• Website Design, Development and Maintenance
• Video Creation & Editing
• Develop & maintain social media profiles on Twitter, Facebook & Instagram
• Manage and deliver email lists & email blasts
• Design Creation for POS Materials, Event Materials
• Creative for Tradeshow Booths
• Represent the Brand at Multi-vendor events and in-store sales events

Graphic Designer/Coder
Guardian Protection Services
Jun 2012 – Nov 2013
Pittsburgh, PA

Responsibilities:
• Creation of Email Blasts using html, css and javascript
• Management and delivery of email lists & email blasts
• Maintenance and design of Website
• Creative for Social Media Campaigns
• Creative for POS Materials
• Creative for tradeshow booth items
• Design of Corporate Newsletters and Mailers

Manager of Marketing & Media Content
Zerco Systems International
Jan 2010 – Aug 2011
Pittsburgh, PA

Responsibilities:
• Assist Software Developers with GUI
• Creation and Maintenance of Website
• Creation of all POS Materials
• Creation of Signage and Tradeshow Materials
• Creation of Software User Guides and Tutorials
• Creation of Corporate Newsletters, Mailers & Displays
• Video Editing for Webinars and Tutorials

Senior Graphic Designer/Web Designer
Technagroup Inc.
Oct 2008 – Jan 2010
Youngstown, OH

Responsibilities:
• Graphic Design for Print & Digital
• Creation of all Sales Collateral including Brochures, Pricesheets and Package Incentives.
• Web Design and Maintenence for Technagroup and necessary clients
• Work Directly with the Sales Force to create client specific materials
• Creation of client tutorials and training guides

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